These days, EV ads are taking the reins from conventional car commercials, claiming prime time slots left and right. Who didn’t see GMs plea to ‘give EVs the stage they deserve’ during the 2023 Superbowl? Many focus on typical EV USP’s like the absence of engine noise, though there’s a decent amount of speeding along deserted roads going on as well. Here are some of our favorites:
VOLVO XC40 RECHARGE
For most of this commercial, you’ll be wondering if it’s a car commercial at all. Highlighting the generational gap between an analog baby boomer grandad and his digital-only gen alpha granddaughter, the punchline is subtle yet strong: the future is indeed electric.